Female Film Stardom in the
Age of Television and Video
In an episode of The Beverly Hillbillies in 1966 the nouveau riche Clampett clan mistakenly believes the Hollywood film star Gloria Swanson is in financial trouble and comes to her rescue. To raise money for her they put their economic capital and acting talent into producing a new film starring Swanson. Central to the episodes comedy are the Clampett's contradictory and inaccurate beliefs about the star: that she needs to make a comeback in order to hold on to her Hollywood home. The former belief is based on the continued run of Swanson's silent-era films in the Clampett's hometown of Tughussle (where the psychic reality of the 'backwards' Clamped family still resides); the latter is based on a misreading of a press account about Swanson's auctioning of her Hollywood home and belongings for charity...
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What inspired you to begin this project?
What led to the rise of the 'scandal' magazine?
Who controls knowledge production- who profits, and who pays?